Branding & Website for Colorado Startup Helping Seniors Age in Place
By 2030, over 80 million adults in the U.S. will be aged 65 or older, with 77% preferring to age in place. However, many face challenges—like home safety, isolation, and health concerns—that can make staying in their own homes difficult. Onni Home, a Colorado-based startup, is dedicated to helping older adults live independently and with confidence.
Onni Home offers holistic aging-in-place assessments that evaluate all 8 Dimensions of Wellness: physical, environmental, financial, social, intellectual, occupational, and spiritual. Through personalized consulting, they work closely with individuals and families to understand their unique needs and create tailored plans for thriving at home.
Onni home believes that aging in place isn’t just about staying at home—it’s about living fully and with purpose. That's why they also connect families with trusted community resources to provide comprehensive support, ensuring that older adults can live safely, comfortably, and confidently, in the place they love most.
Brand Framework
Visual Identity
Brand Guidelines
Content Strategy
Web Design
Web Development
Brand Framework
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Onni Home's brand framework is built on providing personalized, holistic solutions that empower older adults to age in place with confidence, dignity, and independence. The core of their approach is rooted in trust, collaboration, and empowerment. They focus on forming strong, supportive relationships with families to create tailored plans that address every aspect of well-being—physical, environmental, financial, social, intellectual, occupational, and spiritual. By combining expert guidance with a caring, professional approach, Onni Home fosters long-term relationships based on empathy and understanding. They position themselves as a trusted partner in the aging journey, ensuring that safety, comfort, and personalized care are at the heart of everything they do. This strategy enables older adults to live independently, confidently, and comfortably in their own homes.
Visual Identity
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The visual identity of Onni Home is anchored by a bird symbol, embodying the brand’s core values of freedom, independence, and safety. The bird’s graceful flight represents Onni Home’s mission to help individuals soar into their later years with confidence, autonomy, and peace of mind. Just as a bird returns to its nest for comfort and security, Onni Home guides clients in creating a safe, nurturing home environment where they can flourish. The color palette—soft blues, greens, and whites—reinforces a sense of calm, trust, and renewal. Blue conveys stability and reliability, green represents growth and vitality, and white symbolizes clarity and a fresh perspective. Together, these colors reflect Onni Home’s commitment to offering thoughtful, holistic solutions that support aging in place with dignity, comfort, and independence.
Web Design & Development
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The Onni Home website is designed with a strong focus on user-centered design and empathy, addressing the emotional and practical concerns of older adults and their families. The navigation is intuitive and simple, with clear calls-to-action to guide users through the site without overwhelm, ensuring that users of all ages and technical abilities can easily find the information they need. Concise, easy-to-read language and calming colors—blue, green, and white—create a sense of trust, comfort, and security, while reducing cognitive load for those navigating the challenges of aging and caregiving.
The inclusion of individualized stories and testimonials is a key decision, aimed at showcasing how Onni Home supports a variety of aging-in-place needs, reinforcing that each aging journey is unique. This approach uses personalization to create an emotional connection, making users feel seen, heard, and understood.
To further build trust, Onni Home’s expertise is highlighted through educational resources, easy access to contact information, and visible signs of social proof, such as testimonials and partnerships with reputable organizations. In line with accessibility principles, the site ensures that all text is legible with adequate contrast, and images are optimized for different devices, ensuring an inclusive experience for all users.
